Yes, it's about getting clicks. If he were to look at the next quarters financial results in a blind test (i.e., not
knowing it was Apple's), he'd likely say the company was phenomenal. When Apple starts losing money, then it's time to jump ship. Billions in profits every quarter somehow signals the end of a company now.
These types of articles are so predictable. After the next product release, someone will write an article entitled "12 things I hate about my iPhone" or "Why you shouldn't buy the new iPhone" or "Here's what I don't like about..." Negative articles get clicks. Lots of clicks.