the coaches in the programs that you feel will be a good fit for him.  Make sure he gets to those camps. The All-poly will not have any DI coaches there, but they will rate him for star ratings.  Also, if he has any high profile teammates, make sure they are retweeting everything he posts. Also make sure he keeps his grades up. Tag the sites that are following him like level up elites, and any local groups that have big followings. Here in Hawaii is is 808recruits.