BYUtv has always had Studio C as one of its big shows----a show that caters to teens, mostly.   But that was really just one show.

Now it seems like BYUtv is now going full bore, and is morphing itself into a competitor to Nickelodeon and Disney Channel.   New logo to reflect its branding as a kid's channel.  By its own admission, it is basically rebranding itself as a channel that cators to pre-teens.  Here is the quote from BYUtv's managing director, Michael Dunn:

“We realize you can’t be all things to all people,” Dunn said, so the channel has “picked a lane”: Kids ages 8 to 15 and their parents, who can share a “co-viewing experience” with shows that are appropriate for kids and yet engaging for adults.

Anyone else find this odd?   

(1) Why is a channel affiliated with the University trying to be a competitor to Nickelodeon and the Disney Channel?   Why isn't it mostly a BYU-centric channel.   I don't think their demographic has much to do with the University.

(2) Why is the church getting into the business of trying to make a Nickelodeon or Disney Channel at all?   Kind of weird that BYUtv is funding sitcoms for young teens.