I mean, it would make more sense to brand BYUtv as showing all BYU sporting events, including BYU club sports it now refuses to show (Rugby, Ice Hockey, Men's Soccer, etc).

I could even see something like a daily podcast, of a clean, Joe Rogan type show (obviously cleaned up, and for LDS audiences, and maybe BYU students).   Seems like discussion of politics or maybe current events would make more sense for a University to feature than trying to be the next Disney Channel...

Or having a professor from a specific field come talk about developments in their field (in a podcast format).

Just seems like a weird turn.  Would expect it be more BYU related....  It's odd to me that the Church is trying to produce Nickelodeon-esque sticoms on the channel for the flagship University.