Youtube celebrity is an interesting subculture. My 18-year old daughter told me about the current saga between two stars
that have caused one big Youtube star to lose millions of subscribers and the other to gain millions of subscribers. In the Youtube culture, people (mostly teens) pick a side and reward winners/punish losers. I admit I don't understand that Youtube world, but it's interesting to see how it works. Here is the live Youtube screencast showing the "bad guy" continuously losing followers and the "good guy" (woman) gaining followers. It's like a sport.