(disclaimer) This is all speculation I have no evidence to back any of this up. Just knowledge and opinion.

If anyone has further knowledge please correct me.

With everyone in canada wanting to watch the finals i’m sure all the mainstream us nba channels are pretty mad.
TNT, along with ABC are geoblocked outside of US. So all the canadians watching on their canadian channels will leave these companies with a huge hole in their usual finals profit. Especially with the contracts that the TV companies have with the league. Less americans = less views = less money. Which in turn will effect the profit the league gets.

If the NBA really is rigging the nba playoffs then I dont know how the raptors are currently in the finals. I mainly bring this up because I heard plenty of people saying “the nba is rigged” in the first couple rounds with the jazz/rockets and rockets/warriors