bettors do. So you don’t set the line based on what the general public will bet, but how some of the smartest sports dudes in the world will bet. If you mis-calculate, your employer will lose a lot of money and you are out of a job.
The line then gets adjusted from there, but unless it’s the super bowl or a huge nfl game, no one really cares what the average college football fan thinks about when the line is set.
It’s what the pros bettors think that can get you looking for a new profession