But what time period to evaluate? Restricting the evaluation to a three year period, 2016 to 2019, which coincides with the USMNT's lowest revenue producing and least representative period, is not a fair way to do it. And that was the exact time period that the USWNT and media emphasized.

Also viewership numbers should be obtainable for non WC games.

And I just think that media rights revenue attribution for friendlies should pretty much mirror the general interest demonstrated through attendance, gate receipts, etc. And aren't viewership numbers available also? Even if the media rights for both M and W are bundled.