church is large...
For the average american joe (yes, even the dodgeball group) who has never heard of the LDS Church (remember the infamous quote from the hurricane relief, "The two groups that came through were the Mormons and the Church of Jesus Christ of LDS!") except for when BYU football is on TV and the announcer brings up "Now remember Tanner Mangum is 25 years old because of his 2 year LDS mission!" most would venture to say that BYU Football is many Americans first 'introduction' to the Church