BYU had 11.28 viewers. Memphis had 17.8M.
Even if we remove the Cotton Bowl (6.22M) from the equation, they still had more viewers (11.6M).
Being in a gazillion homes doesn’t equate to exposure unless people actually watch.
For comparison,
BSU 9.57M
Utah 21.94M
https://www.cougarboard.com/board/message.html?id=22971198