given that the WCC knew what BYU's reasons were for leaving the MWC and saw BYUTV as bringing additional exposure to the league, not to mention that BYUTV is operated as part of a nonprofit. I remember an interview a few years ago with the former commissioner. They approached BYU when they first heard the rumors of BYU looking to leave the MWC. Also, having BYU in the conference increased the value of the league with ESPN.