Everything he does, even if it appears stupid, is designed to enforce that culture. Making players earn their numbers helped destroy a culture of entitlement and encourage a culture of merit and accountability.

The exercise described here was designed to instill a culture of perfect execution.

As I’ve read articles about him, I’ve realized how hard of a worker and thinker he is. I’ve learned how important culture is and how Everything he does Supports that culture.

He may talk funny but his actions are very disciplined and intentional.