Nov 9, 2020
8:56:37pm
8:56:37pm
How? The only way that could happen was if the TV networks agreed to pay more
The contracts allowed the league to add teams and required the networks to pay more money.
However, the networks told the league the demand wasn’t there and the increased amount wasn’t justified. This is when everyone was cord cutting and the networks realized they way over paid for TV rights.
The Big 12 could have held the TV partners’ feet to the fire but they would be slitting their own throats down the road when it was time to renegotiate the next round of TV contracts.
However, the networks told the league the demand wasn’t there and the increased amount wasn’t justified. This is when everyone was cord cutting and the networks realized they way over paid for TV rights.
The Big 12 could have held the TV partners’ feet to the fire but they would be slitting their own throats down the road when it was time to renegotiate the next round of TV contracts.
Originally posted on Nov 9, 2020 at 8:56:37pm
Message modified by kansascougar on Nov 9, 2020 at 8:57:31pm
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