Which is about as bad an idea as sinking too much money into stocks of the company you work for. You’re simply letting your heart strings be tugged on and that is influencing your investing decisions. It’s not sexy but index funds should be a staple in your portfolio, imo. Set aside some play money to find some individual stocks and use some fundamental analysis in making your decision. But, yeah, I don’t care about an LDS guy’s company or his ties to BYU or that it’s a local company. What do the fundamentals say about where the company’s at and what’s the big picture/future for that company and industry.