He's just a physical prototype of an NFL QB. He's basically a sure thing.
Zach is drawing advocates because they're judging his style and creativity with Mahomes and Rodgers, neither of whom were seen as Luck/Manning prototypes during their own draft evaluations but obviously proved their game translates.
A lot of people would go back in time and snatch Rodgers or Mahomes first in hindsight. But would they if Manning or Luck was on the board? Probably not.
Urban might really like Zach...might even persuade a team to pay heavy to get Lawrence thinking he might still get Zach.
I just don't know how anyone could bypass Lawrence. But strange things do occur.