Get a taco or burger without having to sit down and wait and order. Their whole business model was based on quick and ready and they dominated and now when you have a bunch of taco places popping up where you can get a quick taco you may need to drive by 4 Taco Bell’s before you get to your quick taco place. I think most people I know only get fast food versions when they are next to the store or office or whatever they are doing snd it hits them that they are hungry and want a quick taco