because they're winning, getting great exposure, and national respect. If you review the yearly SOS you'll notice the BYU is normally around 60-70 and on avg four AAC teams finish with higher SOS. I think some players say the schedule is the reason. but are just putting lipstick on their pig. I think players want to play for something. This is why all sports have a championships.
Would the Jazz be happy playing the Lakers 1/2 their games and the Kings 1/2 there games and no playoffs? Not only no but....
You have BYU, UCF, CINCY, SMU, MEMPHIS, HOUSTON, and possibly BSU. That is very good and Add 2/3 P5 games and your SOS is in the 40's.
Just lipstick on the pig called INDY!