Jun 15, 2021
8:22:22am
8:22:22am
The Bronco Rollout is going to be a marketing case study. There was so much hype and so many preorders then
major delays. And then people started cancelling their orders. To make it worse, the Sport was released and a ton of people are mistaking it as the full size (that's crazy!). And as Jimo Dashen stated, these are not casual people....this is the target market: The off road and overland community. Posts popping up all the time, "Ford really screwed up the Bronco, the concept was SOOO much cooler! The Bronco looks horrible in real life!", etc.
NOT a good look.
The timing of the reveal combined with releasing the Sport first really took the wind out of the hype sails. At the very minimum, the full size needed to hit the road FIRST. Then sell the baby bronco.
NOT a good look.
The timing of the reveal combined with releasing the Sport first really took the wind out of the hype sails. At the very minimum, the full size needed to hit the road FIRST. Then sell the baby bronco.
Originally posted on Jun 15, 2021 at 8:22:22am
Message modified by Bert609 on Jun 15, 2021 at 8:23:15am
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Bronco deliveries are finally starting. I can't wait for the random Joes who get first deliveries to post their Youtube
6/15/21 7:44am
I'm starting to think that Ford should have named the Sport something without the name Bronco in it.
6/15/21 7:53am
6/15/21 8:14am
The Bronco Rollout is going to be a marketing case study. There was so much hype and so many preorders then
6/15/21 8:22am
6/15/21 8:26am