Frankly, BYU fans would be blown away seeing his leadership firsthand after dealing with Thompson for all those years. What he's done with a league that basically imploded is so impressive. The guy understands what landing a program like BYU (and Boise for that matter) would do for that conference. TV revenue and national respect begins with brands in CFB, and they give your conference some cache because beating those brands brings more legitimacy to the other programs in your conference. Just think about how TCU & Utah earned the nation's respect, a lot of it was having a standard bearer in BYU to legitimize them as quality teams (even if BYU wasn't great at the time).
https://www.youtube.com/watch?v=qjF7Vq4C2CQ