Markets while the others have used it more for money. There were a lot of years win the mountain west conference was as good as the bag 12 top to bottom but they use this heavy stick to keep everybody in their place. With this new rule they can fall below if they don’t invest and keep trying to get better.
They haven’t had to require that Cal Arizona Oregon state etc. improve their programs. As long as they were willing to lose to the big boys it was all good. Now they will have to improve and that cost money.