UCF, Houston and Cincinnati are much larger media markets

Cincinnati, Houston, Memphis are much more advantageous geographically

UCF, Cincinnati and Memphis all have drawn more viewers than BYU (despite playing fewer high-profile teams...)

Every one of them has spent more weeks ranked in the last decade than BYU has

and UCF, Cincinnati and Houston have been inarguably better on the field than BYU over the last decade with more total wins, a better overall win percentage and a better win percentage against P5 teams.