...but TCU is the only media market with more than 3 local channels (almost seriously). I once coined the old WAC the "Sagebrush and Coconut Conference" when Jim MacMahon was lighting up scoreboards like a pin ball machine.

What would I call the Big 12 without OU and Texas? Candidates are...

"The armadillo and dust bowl league."
"The tractor pull and brothel league."
"The flatlanders and Clampets league."
"The pie kickers and bad weather league "

The Big 1w needs four new teams and make them destination cities.

PACIFIC COAST (beaches and SDSU)
ROCKY MOUNTAINS (skiing and BYU)
FLORIDA (Epcot and UCF)
HOUSTON (Gulfcoast, NASA and UH).

Those 4 bring eyeballs, national exposure and big footprint population centers.