It's concrete. It's declarative. It leaves no room for nuance or context.

Was the University of Virginia our sworn enemy before Bronco took the BYU job, and therefore by leaving BYU and going to Virginia he now is a traitor?

It's the equivalent of anybody that doesn't accept the designated narrative being labeled with a declarative statement like climate change denier or anti-vaxxer. It's a rhetorical device designed to eliminate discussion prior to any discussion.

Like labeling the unusual collection of grandmas and mentally ill larpers and rednecks and FBI operatives as insurrectionists.

Insurrection used to have an actual meaning. Now it pretty much just means anyone who runs counter to the elite, establishment narrative.

Actual violence is mostly peaceful and mostly peaceful is violence. Words are violence, but violence is free speech.

I'm just a fan of using terms accurately I guess. Probably just me.