And the longer it goes, the more his face gets plastered as "that guy", he is committing professional suicide. Enough social media will connect to mainstream media, and when it gets there, he's lost.
I bet the make a wish foundation will look to release him and he may lose a large marketing contract or two or more. Companies are ruthless. They don't want their logo with a guy like this, and I don't blame them.
I'm trying not to be hyperbolic and ONLY my opinions, but this is the way I see it. He has put himself in a terrible situation. At no point was making a shirt like that a good idea. And to brush it off thinking it will fade is ludicrous on his part. Maybe in 1990 but not in 2021.
This isn't aimed at you. Just calling out his actions as incredibly stupid.