to make a huge splash. I don't even think Luke Fickell or Matt Campbell are big enough names for this one. It's James Franklin or bust. If they can't pull him from PSU, they take a shot at Bieniemy. I'm sure they're making huge offers to Urban and Chris Petersen behind the scenes. I still think Bill O'Brien would be a great fit at USC, but it looks like he's fallen off the radar.