well known for wearing all black, all the time. It is his own personal brand. Studies all show that black sells the best. It sounds like he's just trying to stamp his own personal brand and preferences on the Jazz right now. Which shows zero respect for the history of the franchise and the fans. And frankly reeks of tech industry arrogance. We are not the Utah Ryan Smiths, we are the legendary Utah Jazz who went toe to toe with Michael Jordan in the finals and have put multiple players in the hall of fame. The team's colors should respect that history.