Meh. Those may look bad now looking back--but they were fine at the time.

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Oct 14, 2021
4:47:03pm

Ikuna All-American

Meh. Those may look bad now looking back--but they were fine at the time.

If it doesn't still work in 20 years, change it again. I don't think there's that many teams that have a brand that is above a rebrand every 20 years or so. And certainly not the Jazz, who have been throwing random stuff at the wall and seeing what sticks for about as long as I can remember.

This message has been modified

Originally posted on Oct 14, 2021 at 4:47:03pm

Message modified by Ikuna on Oct 14, 2021 at 4:47:50pm

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Ikuna

Previous username: Seaward
Bio page: Ikuna
Joined: Aug 31, 2011
Last login: Apr 28, 2024
Total posts: 12,330 (3,895 FO)

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Messages

Author

Time

<< Deleted >>

SlantRoute

10/14/21 4:30pm

RE: Ryan Smith deserves everyone’s benefit of the doubt and respect.

IGotGoodGifs

10/14/21 4:33pm

I'll back off if he gives BYU football more money.

rcbyufan

10/14/21 4:33pm

Doesn't he already give them a ton?

Manti

10/14/21 4:48pm

RE: Doesn't he already give them a ton?

rcbyufan

10/14/21 4:53pm

I'm not sure how everything you say qualifies him as a designer.

ochobeeguy

10/14/21 4:35pm

Is it really the players that want to rebrand to black and white? Ryan Smith is

CougarTailDevourer

10/14/21 4:36pm

I agree to an extent. The Jazz note logo is one of the very best logos in all

Manti

10/14/21 4:46pm

I have no idea why he thinks black and white is a good look for the Jazz.

10/14/21 4:36pm

Every team in the NBA wears black and white now. It’s awful but certainly the

Memmo

10/14/21 4:41pm

Yup, it's like the teal and purple trend in the 90's.

CougarTailDevourer

10/14/21 4:44pm

Maybe he did the same branding research as Vivint, since the arena the Jazz now

EEcougar

10/14/21 4:43pm

The reasons you listed are why I believe he will be a good NBA owner.

DieHarder

10/14/21 4:36pm

Am I the only one NOT bothered by a re-brand to black and white?

Ikuna

10/14/21 4:38pm

Nets, Spurs, Clippers, Steelers etc... etc...

CougarTailDevourer

10/14/21 4:39pm

Remember all the 90s logos that look so dumb now?

10/14/21 4:41pm

Meh. Those may look bad now looking back--but they were fine at the time.

Ikuna

10/14/21 4:47pm

I'm certain Smith is very strategic & there's most likely $$ to be made

braddahmike

10/14/21 5:16pm

I'm with you. I don't get the hand wringing.

cruiserhead

10/14/21 5:41pm

So if BYU decided to change to black and white you'd surprised if

JuicyJam

10/14/21 6:13pm

BYU’s history of 2 shades of blue isn’t the same as Jazz’ 25+ different colors

SlantRoute

10/14/21 6:23pm

exactly.

cruiserhead

10/14/21 6:29pm

I'll add this for a generality about branding: If the brand is bad or offensive

semicool

10/14/21 6:00pm

The Jazz have hardly had a steady color scheme.

v1k0u6

10/15/21 8:15am

Lotta "all these changes are ruining everything!" naysayers on here

Tricky

10/14/21 4:39pm

Someone can be mostly right and still get some things wrong

Northwest Cougar

10/14/21 4:48pm

<< Deleted >>

SlantRoute

10/14/21 4:55pm

I don't want to be caught unprepared. I gotta work on my criticisms now in case

Northwest Cougar

10/14/21 5:59pm

I think I've missed something. What are the criticisms of him?

Belboz

10/14/21 4:54pm

People are criticizing a rebrand that hasn’t even been unveiled yet.

SlantRoute

10/14/21 4:55pm

Oh so stuff that has nothing to do with basketball.

Belboz

10/14/21 7:25pm

Yes, Ryan is a really great guy. But he's wrong about this.

Ham

10/14/21 4:55pm

But did you see those pants he was wearing last night? I don't know if I can

Zinger

10/14/21 5:00pm

Doing some things right doesn't mean he's absolved of criticism for

semicool

10/14/21 5:05pm

Agreed. All I’m saying is he has earned the benefit of the doubt

SlantRoute

10/14/21 5:12pm

Not with the Jazz he hasn't. He's been there for one year.

CougarTailDevourer

10/14/21 5:16pm

Totally agree with you Ryan!

10/14/21 5:11pm

How long have you been his publicist?

Pro Logic

10/14/21 6:44pm

"He knows you have to create a brand and culture that attracts and retains the right players and free agents."

10/14/21 7:24pm

I love the black/white theme.

CrimsonCardinal

10/14/21 7:25pm

I disagree. He would look insanely lost on the court against Jazz players.

Von Cougarschnauzer

10/14/21 9:52pm

I would be happy if he changes the name to Utah Unicorns. Do it!

jamalccc

10/15/21 3:08am

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