staff challenged the OL and the running backs to step it up and called the game accordingly. I am sure the coaches continued to challenge them as the game went on and said if you run well, we will keep pounding it. the OL dudes love that stuff and after the last 3 Q's of Boise and all game at Baylor, so glad to see it! Pound the rock!!!!
Oh... and it DID work, which was kinda the whole point!