They are like anyone - placing value on certain things and not on others. I’d say if anything, they like to think they are manifesting through their penchant for Facebook marketplace, yard sales, harassing teenage workers at TJMaxx, etc.

Also, another commentary where Utahs are “tightwads” is in the business realm. Many don’t invest in back office/infrastructure/etc within their business thinking what took them from bootstrap mode is going to continue to serve them well.