I equate it to when I would hold a Cougar Club table and would have some free stuff, some cool items on silent auction and some items to purchase.

I’ve ran these tables at key away game sites pre-game multiple times.

BYU fans from all over, which many times is a pretty mint to pull off.

9 out of 10 want whatever is free.

1 out of 10 will do the silent auction on the unique item.

3 out of 20 want to buy merch.

1 out of 10 willing to at least discuss Cougar club membership.

1 out of 40 signs up for CC membership.