Lots of different subsamples (regular season only, P5 only, removing Oklahoma, Texas, USC, UCLA) to try to assess which programs carry the most viewership as realignment kicks into high gear.

*note that Cincy, UCF, and Houston have very limited sample sizes gemerally and aren't even included for that reason when sample is narrowed to only P5 games

Average Viewership

1. Oklahoma 4.57
2. Texas 3.20
3. Oregon 3.01 
4. Washington 2.38
5. USC 2.36  
6. Oklahoma St 2.15 
7. Cincy 2.12
8. Utah 2.01
9. Baylor 1.79 
10. Iowa St 1.74 
11. Washington St 1.72
12. Stanford 1.70
13. UCF 1.64
14. West Virginia 1.63 
15. UCLA 1.53 
16. Arizona St 1.53
17. Colorado 1.50
18. TCU 1.49 
19. Texas Tech 1.35 
20. Kansas St 1.24 
21. BYU 1.14
22. Houston 1.13
23. Arizona 1.10
24. Cal 1.09
25. Oregon St 1.03
26. Kansas 0.75 

Average viewership for P5 games only

1. Oklahoma 4.70
2. Texas 3.20
3. Oregon 3.00 
4. Washington 2.42
5. Oklahoma St 2.40
6. USC 2.39 
7. Utah 2.15 
8. Baylor 1.83
9. Washington St 1.78 
10. Stanford 1.77 
11. Iowa St 1.77
12. TCU 1.60 
13. West Virginia 1.57 
14. Arizona St 1.55 
15. UCLA 1.55 
16. Colorado 1.51 
17. BYU 1.42
18. Texas Tech 1.31 
19. Kansas St 1.19 
20. Arizona 1.14
21. Cal 1.13
22. Oregon St 0.97
23. Kansas 0.76

Average viewership for regular season games (no bowls or conference championship)

1. Oklahoma 3.16
2. Texas 2.80
3. Oregon 2.33
4. USC 2.13
5. Oklahoma St 1.79
6. Washington 1.76
7. Washington St 1.57
8. Stanford 1.55
9. West Virginia 1.51
10. UCLA 1.49 
11. Colorado 1.44
12. Iowa St 1.37
13. Cincy 1.33
14. TCU 1.32
15. Arizona St 1.30 
16. Texas Tech 1.25 
17. Utah 1.23
18. Kansas St 1.13 
19. UCF 1.11
20. Baylor 1.10 
21. Arizona 1.05
22. BYU 1.04
23. Cal 1.00
24. Oregon St 0.93
25. Houston 0.88
26. Kansas 0.75

Average viewership for regular season P5 games (no bowls or conference championships)

1. Oklahoma 3.47
2. Texas 2.79
3. Oregon 2.33 
4. USC 2.14 
5. Oklahoma St 2.00
6. Washington 1.77 
7. Washington St 1.65 
8. Stanford 1.62 
9. UCLA 1.50 
10. West Virginia 1.49 
11. Colorado 1.45 
12. BYU 1.42
13. TCU 1.42 
14. Iowa St 1.41 
15. Arizona St 1.37
16. Utah 1.28 
17. Texas Tech 1.25
18. Baylor 1.12
19. Kansas St 1.11
20. Arizona 1.07
21. Cal 1.04 
22. Oregon St 0.97
23. Kansas 0.76

Average viewership for games with UCLA, USC, Texas, Oklahoma games removed 

1. Oregon 3.04 
2. Washington 2.44
3. Utah 2.16 
4. Cincy 2.13
5. Oklahoma St 1.81
6. Washington St 1.75 
7. Stanford 1.68
8. Colorado 1.65  
9. UCF 1.64
10. Arizona St 1.55
11. Iowa St 1.54  
12. Baylor 1.46 
13. West Virginia 1.33 
14. Cal 1.12 
15. TCU 1.11 
16. BYU 1.10
17. Oregon St 1.07 
18. Arizona 1.03
19. Texas Tech 1.03 
20. Houston 1.00
21. Kansas St 0.92 
22. Kansas 0.49

Average viewership for P5 games with UCLA, USC, Texas, Oklahoma games removed

1. Oregon 3.02
2. Washington 2.49 
3. Utah 2.38 
4. Oklahoma St 2.03
5. Washington St 1.83
6. Stanford 1.78  
7. Colorado 1.59 
8. Arizona St 1.59
9. Iowa St 1.55  
10. Baylor 1.50 
11. BYU 1.34
12. West Virginia 1.24 
13. TCU 1.20 
14. Cal 1.18 
15. Arizona 1.07 
16. Oregon St 1.02 
17. Texas Tech 0.94 
18. Kansas St 0.82 
19. Kansas 0.47 

Average viewership for regular season games (no conf championships or bowls) with UCLA, USC, Texas, Oklahoma removed

1. Oregon 2.31 
2. Washington 1.76 
3. Colorado 1.59 
4. Washington St 1.57 
5. Stanford 1.56 
6. Oklahoma St 1.33
7. Cincy 1.32
8. Arizona St 1.26 
9. Utah 1.19 
10. West Virginia 1.17
11. UCF 1.11 
12. Iowa St 1.08 
13. Cal 1.01 
14. BYU 0.99
15. TCU 0.99 
16. Oregon St 0.97
17. Arizona 0.96
18. Texas Tech 0.88 
19. Kansas St 0.81
20. Baylor 0.74 
21. Houston 0.73 
22. Kansas 0.49

Average viewership for P5 regular season games (no conf championships or bowls) with UCLA, USC, Texas, Oklahoma removed

1. Oregon 2.31
2. Washington 1.78 
3. Washington St 1.67
4. Stanford 1.65 
5. Colorado 1.60
6. Oklahoma St 1.47
7. Arizona St 1.35 
8. BYU 1.34
9. Utah 1.25 
10. West Virginia 1.12 
11. Iowa St 1.10 
12. Cal 1.07 
13. TCU 1.06  
14. Oregon St 1.02 
15. Arizona 0.97
16. Texas Tech 0.84 
17. Kansas St 0.78 
18. Baylor 0.73 
19. Kansas 0.47