Opponents and both teams increase. Add a bunch of G5 or FCS teams and viewership declines.

This is a pice where the media consultants come into play. I’m sure they have the data and scenarios to run that Create The most value with potential matchups. And this is also where fan base and geographic coverage of that fan base plays into the analysis

For example CO has draw on Denver and some in LA. But the LA market is now off the books, so their value is greatly diminished

Taking SoCal of the PAC is a deathwish. Taking SoCal and NorCal out and it ceases to exist