That is not fan opinion, it is because they have been successful in the Pac12 and a good traveling team. (Sadly, man BYU fans went to the Rose Bowl, which I will never understand) Getting a Utah team coming off the Pac 12 regular season title and a BYU team that has been really successful as an independent and building the program to what it is, would be a big win for the Big 12. They are looking for good teams and a rivalry that can bring some national attention like the Ok Texas game. Having the Holy War would be a big selling factor for Utah and in television renewal, since the rivalry is big in all sports. That is literally what most media is reporting as a reason for bringing Utah in, not just a fan thing. I mentioned the Big 12 fans, because like Cougar Board, they generally have a feeling of what their universities are talking about.