where the sport is strong at the youth level, high school level and collegiate level. One issue with the Big 10 unlike the SEC is dealing with the hangover of postmodern influence that has leaked into K-12. This together with other factors has continued to chip away at the interest in supporting pop warner football, jr high and high school football teams.

The Big 10 will find out over time that USC/UCLA is a property that is and will continue to lose value over time. The Big 10 has other properties that will and are struggling with the same issue whereas the SEC and by virtue of geography the Big XII are still in the heart of football country culturally.

By 2030 do not be surprised to have seen a considerable shift or swing in football power. What makes the Big XII a smart bet for the future is that none of the schools are considered a national power or big enough market wise to garner the attention. However over the next 8 years as the areas these schools are in are less impacted by the cultural paradigm shift occurring that is anti football at the youth level, combined with increased visibility of these schools along with solid representation of these schools in the rankings, NY6 play as well as playoffs, you will see a shift.

It isn't about completely pushing bluebloods in the Big 10 of the table, but it is about increasing conference strength to the point where you have a 16 team conference with more than half in the top 25 each year, while the Big 10 becomes top heavy with two or three behemoths surrounded by a bunch of dwarves. At the end of the day viewer money will want more of the parity that the Big XII brings vs the weekly smackdown against weak competition along with weak teams playing boring football vs each other.