Here is how a Michigan player described how Yoke (the xNC company works)..
"It started with YOKE employees sending direct messages to a few Michigan State players, Carrick said. Then the company contacted the team’s leadership council.
“We were kind of held responsible to get everyone on board,” Carrick said."
(Note: Yoke takes 18% off the top, the players get the rest)
Here is the Michigan State version .. East Lansing NIL Club.
Just know who you are paying before you decide which BYU 'Collective' you want to support. I'm sure PNC will get money to players, but it's not going to bring in big money.