numbers when they play Oregon, USC, and Wisconsin. I believe the average college football fan sees Wazzu as an acceptable opponent for the big boys.
But, otherwise, Wazzu gets selected to play on the PAC 12 network and have not shown any ability to drive TV numbers on their own. I don't think they would drive revenue for the Big 12 other than as 'acceptable' content for the late-night timeslot. There's some value there, but not sure how 'additive' that value is.