has heard of or respects the Utah brand of football. That it's no different than a New Mexico.
Last year, Utah finished with 2 4MM+ viewer games and 20MM in the RB. Even if they're not tuning into to watch Utah, they're not tuning in if they don't know the brand or see them as a doormat.
You'll see when the ratings come out. Then compare it to Purdue-Michigan, that will have fewer viewers despite being a BIG CCG.
Or better yet, go look at things like the CFB reddit thread where they ask people's favorite random teams from each P5.
Utah is the clear winner. People respect the overachiever.