JD Wicker (SDSU AD):
“We basically went from, ‘Hey, you’re doing a good job. Your break is coming,’ to, ‘You’re the only team in Southern California that plays FBS football that isn’t in the Big Ten,'” Wicker told CBS Sports.
They know they're the only show left in SoCal and want to start a bidding war for them between P12/B12. And they aren't going to come at a discount...
“You want San Diego State in your league at [a full media rights share] because you don’t want us in the Big 12. All the Big 12 schools would have a reason to come to Southern California to recruit.”