But it's going to be really hard to spin a linear deal as a win if the $ comes up way less than the B12. If they got a mostly streaming deal for something similar to the B12, that at least OK on paper. But if both conferences sign linear deals, the comparisons are easy and likely not great for the PAC.

Maybe if the deal is really short, they could at least point to that, but I wonder how much money they'd have to leave on the table to get that done.