programming, which was a nascent skill just a few decades ago, it creates a personal product that has value. Businesses (Nike's Swoosh) have known this a long time. Shaylee Gonzalez was smart about that and kids including average-looking girls have taken stage presence, make-up and movie skills and become millionaires in a short time frame(You-tube, Fans Only, etc)

Famous family members can be part of that brand, just like being 7'4, and ought to be optimized.

The money going into NIL for college and inevitably high school sports is creating a professional product that I didn't grow up with and don't like. It's new, though and I might like it in a year or two. I don't know yet. I think BYU might not have many donors willing to find competing NIL this early in the game.