Look at that stadium. It's Stanford-like ticket sales. I used to live 5 miles from the stadium. I never knew when games happened. No flags flying. No extra traffic. No one cared. There is no positive exposure from Rutgers sports, not even 5 miles from the stadium.
Oh, I'm not totally correct. There are people who laugh at Rutgers, so there's that exposure.
That's part of the irony of being among the big fish. The small fish look even smaller.