Give them to coworkers, extended family, friends, neighbors, charity organizations, sell them on KSL or stubhub to recoup some of their cost.....
Right now BYU has thousands of tickets being offered through one sales distribution channel that most people looking for tickets don't even think to use. By distributing those tickets to the thousands of season ticket holders who would love to build some goodwill by giving them away or whatever, they will fill the seats.
F18