Perhaps offer the discounted tickets to season ticket holders from last year and current season ticket holders.

As a youth, I grew up in a family that was blue collar and my dad broke through the ceiling to white collar management through the sheer force of his work ethic and natural intelligence (he spent the last 15 years of his life doing a job that technically required a master's degree when he only went to two years of college).

Long story short, we didn't have much money until things improved in my teen years. Paying for expensive tickets to a sporting event meant dad wore shoes with holes in the soles for a month or two.

The first live sporting event I ever attended was a round of state tournament basketball between teams I had no connection to. Tickets were $2 each and that's all we could afford. Dad knew I loved sports and he wanted to spend time with me. That's one of my most cherished memories of growing up even though I can only remember one of the four teams we saw play.

The first few times I saw the Utah Jazz play, we got $5 tickets. I have often thought how the inflation of ticket prices has probably priced kids in situations like mine out of being able to go to games.

While I appreciate what big donor money from people like Haddow does for the program, I also get ticked off at how sanctimonious people sometimes get about how easy it should be for everyone to donate and buy expensive tickets. It isn't that easy. Not everyone makes $500k a year. Not everyone makes six figures. So the ten year old inside me wishes those of us who are better off would stop making the payment of expensive ticket prices into the equivalent of the Book of Mormon's costly apparel. What's wrong with lowering prices of unsold tickets so families like those of my early youth can afford to go? Why does them choosing food on the table and shoes without extra holes mean they are less loyal?