Apr 16, 2014
1:21:46pm
1:21:46pm
Apparently it was our own doing
Looks like it was the result of BYU's own market research:
http://www.deseretnews.com/article/865574070/Teeples-No-one-can-argue-that-changing-BYUs-colors-has-been-a-business-success.html
"The decision to move to a darker blue was not entered into lightly," Deseret News BYU beat writer Jeff Call reported John Lewis, BYU associate advancement vice president of alumni, as confirming back in 2004. Lewis was heavily involved in research related to changing the colors.
"Over a 24-month process, the school conducted numerous surveys and focus groups. BYU also retained the services of a New York City-based firm,” Call wrote."
http://www.deseretnews.com/article/865574070/Teeples-No-one-can-argue-that-changing-BYUs-colors-has-been-a-business-success.html
"The decision to move to a darker blue was not entered into lightly," Deseret News BYU beat writer Jeff Call reported John Lewis, BYU associate advancement vice president of alumni, as confirming back in 2004. Lewis was heavily involved in research related to changing the colors.
"Over a 24-month process, the school conducted numerous surveys and focus groups. BYU also retained the services of a New York City-based firm,” Call wrote."
Originally posted on Apr 16, 2014 at 1:21:46pm
Message modified by davevine on Apr 16, 2014 at 1:22:27pm
Message modified by davevine on Apr 16, 2014 at 1:23:00pm
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