This is actually a great Friday time.

1. Hello, DVR. We will get a few eyeballs from people recording the game and using it to whet their appetite before football starts on Sat. Probably not a ton, but a few.

2. Seriously? 10:15? That's when people on the east coast first start rollin. Sure we'll miss out on the under 12 and over 70 category, but I think most people will stay up until at least 10:30 or 11pm

3. 10:15 ET=awesome times everywhere. Lots of people have lots of stuff going on Friday. Dates, kids activities, etc. This means peeps in South Carolina will be getting home from eating out, flop on the couch, flip on the TV and think "is there anyone throwing a ball somewhere I can watch?" Boom. iBalls.

Sure, we'll miss out on people for the WHOLE game, but let's be honest. Once BYU is up 35-3 before halftime, only the BYU faithful and select few super-delusional braggies will even be 1/2 watching the game.