10:15pm Eastern start time. This is after an actual P5 game with a 1 loss #34 Louisville....in an actual primetime slot of 7pm.
It will be 11pm before the 1st quarter is probably over between BYU and USU, on a Friday night. You know, maybe some people watch, but I think Y05 has it nailed. You want to put up big stats and a couple of highlight reel plays and that is the best outcome.
Regardless of whether people watch though, BYU just needs a solid performance.