Numbers for you: the first year the switch was made, sales went up 67%. 67%!

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Oct 1, 2014
4:52:28pm

The Dude Abides

Numbers for you: the first year the switch was made, sales went up 67%. 67%!

The lowest year after the change was still a 46% improvement over the last year of royal blue merchandise. Sorry. The numbers don't lie. Navy sells much, much better than royal. Overall, since the change, sales are up 58% over the sales from the last 10 years of our royal days.

I'm guessing Tom would thank you for your passion, tell you the school is happy with the navy blue over royal blue merchandise sales, and send you a Royal blue wristband for your troubles.

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The Dude Abides

Previous username: ItsBYU4me
Bio page: The Dude Abides
Joined: Jul 3, 2007
Last login: May 17, 2020
Total posts: 48,609 (17,534 FO)

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Messages

Author

Time

I absolutely do not buy the argument that we can't go back to royal for sales

cougarbart

9/30/14 8:50pm

You should email Holmoe. I'm sure he'll be impressed by your knowledge

DapperDan

9/30/14 8:51pm

I'm definitely more in touch with the up and coming generation than he is

cougarbart

9/30/14 8:52pm

Make your case before Holmoe. Strut your credentials for him to wonder at.

DapperDan

9/30/14 8:54pm

Dapper...why do you try to tear people down with your posts?

byuguns55

10/1/14 2:44am

I'm challenging cougarbart to put his money where his mouth is, so to speak

DapperDan

10/1/14 8:17am

Cuz anyone can get an appt with TH when they want, especially during FB season

CBislife_rstjstdetls

10/1/14 10:03am

He has to be one of the most approachable ADs in the country.

TN_Coug

10/1/14 10:09am

I'm sure he is, just saying he probably has a full schedule

CBislife_rstjstdetls

10/1/14 10:34am

I believe the word I used was "email". Hmm, let me check just to make sure

DapperDan

10/1/14 11:01am

OOHH NOOOOOO!!!!! Good job curmudgeon.

CBislife_rstjstdetls

10/1/14 12:08pm

RE: OOHH NOOOOOO!!!!! Good job curmudgeon.

DapperDan

10/1/14 12:31pm

Wow, BITTER! Party for one!!

LegsOfTaysom

10/1/14 8:25am

Oooh, what do I win?

chago04

10/1/14 10:12am

are you certain they have spent no market research dollars on this?

Bob Vance

9/30/14 8:54pm

so buy it. They make royal blue gear right now. Give them a reason to

9/30/14 8:55pm

Maybe - but will your generation also

BlueSioux

9/30/14 8:57pm

Royal blue sales were abysmal

vaquero

9/30/14 10:10pm

<< Deleted >>

Abe Froman

9/30/14 9:10pm

I am perfectly happy with our color scheme - and the once a year

9/30/14 8:54pm

It matters because believe it or not

cougarbart

9/30/14 8:56pm

dude, I'm like 5 years older than you

9/30/14 8:57pm

your anecdotal evidence proves nothing.

OlanchoCoug

9/30/14 9:06pm

lol - your anecdotal evidence proves equally nothing

9/30/14 9:08pm

We have a winner!

BYUisLife

9/30/14 9:10pm

and I admitted that my anecdotal evidence means nothing

OlanchoCoug

9/30/14 9:27pm

Logic fail.

BYUisLife

9/30/14 9:54pm

how is that a logic fail?

OlanchoCoug

9/30/14 10:43pm

Oh grief, the things we fight about on this board...

Harrison0Yfan

9/30/14 11:35pm

Do you have evidence that royal isn't selling?

mr_thekid

10/1/14 12:19pm

Royal shirts are awesome looking, but hats and jackets

BYUisLife

9/30/14 9:00pm

I agree with this. The royal blue jackets look bad

9/30/14 9:00pm

They have a really bad shine to them. Just looks cheap.

BYUisLife

9/30/14 9:01pm

I had a royal sweatshirt I really liked back in the day.

Born2Fish

9/30/14 9:09pm

I'm talking about the stuff that's being sold now.

BYUisLife

9/30/14 9:09pm

I agree with you on the current hats and jackets, I haven't found any lately

Born2Fish

9/30/14 9:14pm

My Adidas royal blue jacket is awesome

CSoul

9/30/14 9:24pm

Just let it go. It will be fine.

BarraCouga

9/30/14 9:07pm

Why can't our colors just be white and an all encompassing blue

Remigius

9/30/14 9:08pm

agree; BYU blue ; we can rotate and mix and match, powder, Prussian , royal

claw

10/1/14 12:02am

You are absolutely right

HighHorse

9/30/14 9:14pm

Royal looks bad. THAT is the problem.

Snipe

9/30/14 9:30pm

That's a load of crap

HighHorse

9/30/14 9:32pm

Lots of good economic evidence shows that you are wrong

Snipe

9/30/14 9:34pm

You are wrong. Go to Kansas City and check out the colors.

HighHorse

9/30/14 9:38pm

I LIVED it!

Snipe

9/30/14 9:39pm

the reason they went away from it was, though, that it wasn't

9/30/14 9:40pm

It was a passing fad

HighHorse

9/30/14 9:42pm

This is exactly right:

jakespoon

9/30/14 11:58pm

I haven't seen the numbers, but they haven't stopped selling royal blue stuff at

mr_thekid

10/1/14 11:51am

HighHorse says it like it is! Bravo.

jakespoon

9/30/14 11:49pm

IMO, anyone embarrassed to wear royal blue in public is far too insecure.

OlanchoCoug

9/30/14 9:34pm

You don't see red, white or black in NC? I can see what you might be saying

ByuMba90

9/30/14 9:54pm

You are correct. I was mistaken, apparently.

Snipe

10/1/14 10:38am

I think we should have tan, too.

CrackerJack

9/30/14 9:31pm

And puce. I love that color. Why no puce day uniforms?

Snipe

9/30/14 9:36pm

That color isn't really royal blue. Google it. BYU is closer to real

SoCalCoug

9/30/14 9:38pm

There is nothing Royal about the current colors

HighHorse

9/30/14 9:39pm

If they go Royal full-time, it would no longer be retro.

LifeLongLakerFan

9/30/14 10:00pm

I use the word pathetic when I want to make a point as well.

Vegas Katbacker

9/30/14 10:14pm

So you don't think the reasoning for not selling caffeine is pathetic?

cougarbart

9/30/14 10:28pm

I've said nothing about caffeine. I love it, BTW, & it IS pathetic that it isn't

Vegas Katbacker

10/1/14 12:05am

Groundbreaking topic.

Polecat

9/30/14 10:35pm

But a fitting week for it nonetheless

cougarbart

9/30/14 11:24pm

True. I know I'd buy myself some (more) royal blue gear.

Polecat

10/1/14 12:00am

The royal blue uniforms look great ... fan gear looks like crap

ManicBlue

10/1/14 1:24am

Crack sells really well too

larrybird77

10/1/14 2:17am

Royal Blue is our color. If sells dip a bit, we will make it up with a better

CougarWildcat

10/1/14 3:20am

Sissy blue is a cute sideshow, but it is not one of our colors now.

OptimisTIC

10/1/14 7:25am

I like the idea of going back to royal blue just for the fact that it

jaredm

10/1/14 8:54am

Perhaps a red flag then...

MarylandFan

10/1/14 10:07am

RE: I absolutely do not buy the argument that we can't go back to royal for

davidmj10

10/1/14 9:38am

The younger generation likes it BECAUSE it's retro

StantonMac

10/1/14 9:50am

Ah - good point.

MarylandFan

10/1/14 10:08am

If we move to Royal blue it will no longer be retro.

CloseToIt

10/1/14 10:27am

Royal Blue would sell more if it was the official colour.

Zilog

10/1/14 10:44am

It was changed because IT DIDN'T SELL.

OptimisTIC

10/1/14 12:24pm

Based on a market study.

JamesDean

10/1/14 1:09pm

If you are a savvy marketing person you do both....

Bonoman

10/1/14 11:02am

Royal does very well when its combined with heavy quantities

Mantis Mutu

10/1/14 11:03am

Numbers for you: the first year the switch was made, sales went up 67%. 67%!

The Dude Abides

10/1/14 4:52pm

It could also be that the merchandise is better

LegsOfTaysom

10/1/14 4:56pm

If you go back & Royal isn't Retro anymore - it will lose its luster pretty fast

Accipiter

10/2/14 9:27am

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