regardless of my opinion of their food.

The point is ... IF JDawgs doesn't provide enough value to their customers for what they charge, they will lose business despite any 'large following' they've built in the past. IF they lose enough business, they won't be open for long after. Like I've previously posted, there is a fine line business owners have to walk in order to maximize profits while still growing their business. It's tough to get business back once you've lost it as people will find other options. As the OP stated, JDawgs has crossed that line for him and did for me long ago. The proof comes if/when JDawgs lowers their prices or closes locations. If not, kudos to them.

Time will tell.