and BYU is positioned to be one of the primary examples of perennial success, deep history, and mix of US-grown talent with international flavor.
If BYUtv were to broadcast the home games, the viewership would include rugby fans who know little-to-nothing about BYU as a university--only that we have elite rugby. Huge opportunity to "See the Good".
Rugby is no longer an exclusive sport of the former British Empire. We are seeing teams around the world developing into contenders in 7s tournaments as we approach Rio 2016.