Apr 27, 2015
4:00:03pm
4:00:03pm
Your assumption may be true regarding the value of a new contract with ESPN
But since BYU really didn't negotiate their last contract with ESPN, I would expect a higher dollar amount this time around. I do not see BYU not negotiating the next time.
When the contract with ESPN was first agreed upon, BYU desperately needed a TV partner - they still do. But it was more important to get a contract with viewership vs. haggling over dollars. But this time around, BYU can point to actual revenues and viewership ESPN has enjoyed jointly with BYU.
Go Cougars!!!!!!!!!!!!!!!!!!!!
When the contract with ESPN was first agreed upon, BYU desperately needed a TV partner - they still do. But it was more important to get a contract with viewership vs. haggling over dollars. But this time around, BYU can point to actual revenues and viewership ESPN has enjoyed jointly with BYU.
Go Cougars!!!!!!!!!!!!!!!!!!!!
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